WEEK 8 Jan. 6th

Group work: Book - Designing Brand Identity pg. 12-29

topics • brand strategy

• positioning

• big idea

• customer experience

• names

• brand architecture

• taglines

• staying on message

• cross culture

Take apart cereal box to view structure of the box.

Check off : thumbnail sketches of logo designs from the list of names you created.

Lecture: Cereal Box Artwork

• Use an existing brand name (POST, USDA ORGANICS, KELLOGG'S, QUAKERS, GENERAL MILLS) if there is another just check it off with me.

• No filler type (you have write and design what will be on your box.

• Place an endorsement logo (We used the AFHA) if there is another just check it off with me.

• Place an recycled logo on your box.

• 3 to 4 colors (tints & shades)

• Place product weight and nutrition information (you can use the nutrition template from the HeartSmart packet, but its in outlines)

• Place an bar code on your box with weight on it.

• Best by box use design on the cereal box.

• Open & close instructions on the box.

TEMPLATE NAME: Cereal Box.ait

other files to use: AFHA.ai, Recycle.eps, Nutrition.ai, Bar code.eps